The brand

We are constantly grazing on entertainment; think YouTube, iStockphoto, ifilm, Flickr, Facebook, Asmallworld, Second Life, Amazon, etc. Think Blackberries, IPods, PSP’s, cell phones and Treo’s; the current trend is called Snack-o-ainment. “We now devour our pop culture the same way we enjoy candy and chips in conveniently packaged bite-size nuggets made to be munched easily with increased frequency and maximum speed”(1).

In the same way that we’ve become obsessed with cultural snacking as a way of life, we’ve also become more conscious & savvy in our purchasing decisions. People are buying brands that have a meaning, a soul. Kuyban aims to approach the user with a conscience. By conscience we mean being truthful to your taste, being wise in regard to what you want from life & being responsible with what you wear.

Kuyban combines gypsy & nomadic cultures and simply makes walking and standing a pleasurable experience while traveling.

(1). Miller Nancy, “Manifesto for a New Age”, Wired Magazine, pg 128.